What makes you special?

Ex-company gave a forum on innovation this afternoon at conrad... the 'slogan' on the forum folder is 'what makes you special?'

General Manager mentioned the book The World is Flat... I understand that it's not the first time he mentioned about it... I wonder if there's any connection between the book and/or the author and my ex-company... so I did a google search...
http://www-03.ibm.com/developerworks/blogs/page/BillHiggins?entry=got_it_the_world_is