wu liao

Sunday, August 20, 2006

Aquascutum (1)

Bought several items from aquascutum this month. It's always been a classic label to me, good quality, long-lasting style, and low profile. Went to its website www.aquascutum.com and saw this ethos:

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STYLE IS NEVER OUT OF FASHION

The British weather is famed for its inclemency and unpredictability. Aquascutum invented the first waterproof cloth in 1853 and created the raincoat to protect English gentlemen and ladies from the elements and preserve their stylish appearance.

This understated approach to solving a perennial fashion problem (how to look elegant in the hustle and bustle of city life) has continued for over 155 years.

Fine craftsmanship, luxurious tailoring and attention to detail have been applied to all matters sartorial, creating a company with a quintessentially British point of view for whom the pursuit of style as a way of life.
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It's just a typical value or culture statement of a fashion brand / company, but I'm mildly wondering, is it a reasonable expectation that students in HK (Form 5, Form 7, University level) know all these words?

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