Aquascutum (2)

Source: https://www.proidee.co.uk/shop/SID_0123456789_02_GB/F=produkt_formular/P=02_GB_HPN420372/K=02_GB_120060

Aquascutum: over 150 years of wet weather experience.
In the mid 19th century, after years of painstaking work, London tailor John Emary made an amazing discovery. He discovered that the oil in sheep’s wool is more water-repellent than an umbrella. Under the name Aquascutum (aqua means water and scutum means shield) he launched clothing onto the market that was exceptionally water-repellent, but at the same time was breathable, soft and pliable. Since then generations of the Royal Family have had their all-weather clothing made by Aquascutum. In 1897 the first raincoat was made for the then Prince of Wales, later King Edward VII. In 1917 Aquascutum designed its first trench coat, which was a worldwide success! And it is that very coat which was worn by the stars in times gone by and is worn by stars today.
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As I'm getting older and older, I look for clothes/bags/shoes/wathces that last, both in terms of quality, and style... so after 10 years, you may still see me in the same coat, wearing the same watch, carrying the same bag...